The Urus Super SUV is now the majority of Lamborghini sales

A picture of a red Lamborghini Urus SUV parked outside a building with the company's logo on it.

The Lamborghini Urus now makes up 61 percent of the company’s sales.
picture: Lamborghini

There is no denying that, many The only people who have gotten better off in the past few years are the rich. for example: Lamborghini just scored the “best ever” for half a year Results though threatening Covid-19, recession, Climate change looms large. But what is interesting for the company is that this boom in sales was not due to A supercar powered by a V10 engine is very popularThanks to the SUV.

Lamborghini’s fortunes have been improving in recent years. Like many other luxury car makersHe. She They broke sales records in the midst of the pandemic Who saw many of us fear for the future. Now, the company has broken another milestone in sales as it saw the sales volume for the six months to the end of June 2022 reach €1.33 billion. This represents an increase of 30.6% over the same period last year.

that sky The revenue came as the company delivered 5,090 cars during this period. The shocking case is that the vast majority of these models were not supercars like the Aventador or Huracan, which is famous for the brand. Instead, the company’s Urus SUV has accounted for 61 percent of its sales so far this year.

Lamborghini Urus production line with five cars running its length.

What is the collective name of the Lamborghini Urus? hardness?
picture: Lamborghini

Launched in 2018, the Urus was a Lamborghini success right out of the gate. In 2019, the automaker he said that More than half of its sales were due to Urusinstead of increasing the popularity of its other models.

Now, according to The company’s latest sales figuresThe Urus Super SUV had 3,105 units sold by the Italian company this year. The remaining 1,985 cars were Huracán and Aventador models.

Stefan Winkelmann, Chairman and CEO of Automobili Lamborghini, said in a statement: “We have reached the end of the first half of the year, despite the continuing uncertainty caused by the geopolitical situation. The outlook is equally positive, with orders already taken covering the entirety of production year 2023″.

Not only was Lamborghini’s sales volume on the rise in the first half of the year, oh no. The company stated that its operating profit also rose by nearly 70% in the first six months of the year.

Photo of a blue Lamborghini supercar being assembled at a factory.

I can’t believe how many cars Lamborghini has sold so far this year.
picture: Lamborghini

Profit for the year so far has reached €425 million, which the company said was the result of “an increase in volumes. Product mix, higher allocation and positive exchange rates”.

Moreover, the good fortunes of the Italian brand’s appearance are set to continue into the second half of 2022. Lamborghini says It has three new product announcements Starting in August. Two relate to the famous Urus and one to Huracán.

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