Ti22 Films, a Dubai-based production company led by award-winning producer Reem El Houni, along with AJS Events, is creating a live TV show for the upcoming 2022 World Cup in Doha, Qatar.
Featuring commentary, fan stories, exclusive statistics from football stars and interviews with celebrities, each episode will be a fun, engaging and interactive experience, reaching more than 100 countries and millions of viewers. The program will also give the audience a deeper insight into the 32 countries participating in the final competition in the world of football.
In addition, the show will offer sponsors viewing opportunities across various platforms, including TV, broadcast, OTT platforms, digital and social media channels as well as influencer channels specializing in football.
The show will be filmed in Dubai and broadcast daily from Sunday 20 November 2022, until the final whistle sounds on Sunday 18 December 2022. With the start of the 2022 World Cup in Qatar, hundreds of thousands of fans are expected to stay in Qatar. Emirates during the games and enjoy the events, events and special celebrations.
Noting her enthusiasm, Reem El Houni said, “Our goal with the show is to create programs that the whole family wants to hear, not just the ardent football fans. This increases the importance of telling interesting stories and securing guests who want to hear their news. Therefore, we will develop a show that revolves around It’s about passion for football and not just games. In addition, we want to speak to a global audience and get a sneak peek into the participating cultures and countries, just like what we did at Expo 2020 Dubai.”
Recently, Ti22 Films Studio produced EXPO, a two-hour live show broadcast daily to a global audience on Dubai One and EXPO TV during EXPO 2020 Dubai. The show featured eminent personalities from presidents to Michelin-starred chefs, celebrities and VIPs. Mandy Keegan is also working on the 2022 World Cup project, who served as Vice President of EXPO 2020 Media and Reem worked closely with her during the mega event. A celebrity media consultant, Mandy has extensive experience working across the entire life cycle of major global events, including three Commonwealth Games, the 2012 London Olympics and Paralympics, and four Cricket World Cups, and has advised on FIFA and FIFA projects.
Reem launched her own production company, Ti22 Films, in January 2011, and works with both companies and broadcasters. Ti22 Films won 11 New York Film Festival awards and 13 finalists. In 2014, the company received the Cannes 1st Prize for Corporate Media and Television. Reem has worked with some of the largest multinational corporations and government agencies in the world, including Reebok, Realme, LG Electronics, DCAA, DAFZA, ENOC, to name a few, and top broadcasters, such as National Geographic, Discovery Channel, BBC , The Times of India. And much more.
AJS Events is a UK based sports production and marketing company with 30 years of experience in the sports and events industry. They have worked with global media rights agencies, unions, broadcasters, sponsors, and government agencies around the world. Working with the likes of Premier League, FA, FIFA, RFEF, FIGC, ICC and Olympics.