Meta Clippings App for Couples

The couple-based app quietly launched in April 2020.

The couple-based app quietly launched in April 2020.
picture: Drew Angerer (Getty Images)

Hey all hot young couples, I have bad news. dead The communication app focused on relationships Tuned officially closes on September 19. Or, if you’re like me and 1) single and/or 2) you’ve never heard of this app before, September 19 is just another Monday.

Tuned is a Meta product that was initially released from covid-19 pandemic in April 2020When you stay in touch with someone you love, it was really easy if you were isolated with them, or really hard if you were isolated without them. While the launch of the app at the beginning of the pandemic is likely a coincidence (apps take time to develop), it isThe intention of getting couples to connect via quirky prompts and a simple interface could not have come at a better time. but now, just over Two years later, the app is reported to be scottage on September 19.

I tried with T.uned to write this article, but when I entered my phone number to register I was greeted with an error message. Probably Tuned is no longer accepting new users because it has begun terminating its services, and Meta did not immediately respond to my request for clarification on this. Tuned is developed by the Meta New Product Experimentation team, according to 360 . ToolThe app, he said, is “a private space where you and your other partner can just be yourselves. With Tuned, you can be mushy, quirky, and silly as if you were together in person, even when you’re apart.”

Meta seems to be going through a bit of a rough time, and it’s possible that untuning Tuned could be part of the company’s broader effort to save money and get away from Social media. He suffered dead The last chatter for employment Slower Imminent layoffs: Leaked documents from executives asked directors to cut Underperforming employees under the guise that they are “not what we need” and employees are dead now It is reported concern about layoff rumors up to 10% of the company’s workforce. Again, Meta did not return a file Request for comment on whether turning off Tuned is a cost-saving move.

Meta is also making an apparent effort to distance itself from its ‘Facebook’ days on social media. organizational pressure and public scrutiny through an elaborate scheme to rebrand itself into a virtual reality powerhouse. But we all know how Metaverse go. The social media efforts the company maintains are not particularly innovative Instagram And the Facebook themselves have become clones of the popular app TikTok.

Possible shutdown setting the problem For a few couples who are still using the app is striking two years after its launch, but it could also be a symptom of a larger internal company restructuring.

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