Logitech’s New Aurora Gaming Accessories ‘All-In-One’ But Expensive

Logitech has launched the Aurora, a line of “unisex-exclusive” gaming accessories including a mouse, keyboard, and headset. The company said the devices are built on “convenience, accessibility and fun” based on “feedback from gamers across the community.” They have completely new designs and some interesting features, but they also carry high prices that suggest a “pink tax” on products designed for women.

The G735 Wireless Headset is a good example of this. It’s Logitech’s first gaming headset with Blue VO microphone technology! CE that helps tweak your voice, while allowing you to save preferred settings directly to the headset. It also promises convenience for gamers with smaller heads, 2.4GHz wireless connectivity and up to 56 hours of battery life with the LED side lights off. However, it’s way too expensive for a gaming headset at $230, compared to Logitech’s high-end Pro X headset at $200 with similar features.

The $200 G715 wireless and wired keyboards and the $170 G713 offer ten RGB lighting switches per key, perimeter, and a choice of GX mechanical switches (by tactile, linear, or tap), along with a zippered palm rest. The G715 can be connected via Bluetooth or a 2.4GHz dongle, and provides about 25 hours of battery life when charged.

Finally, the $100 (85g) G705 Lightweight Wireless Mouse is designed specifically for gamers with small hands. It comes with a “game-class” 8200dpi sensor, offers up to 40 hours of battery life with LEDs enabled, and can connect to the G715’s keyboard to avoid clutter.

On top of the hardware, Logitech offers accessories that we don’t see with many other gaming products. These include pink or neon mics with ear cushions priced at $20, keyboard top plates ($20) and colored keycaps ($40). It also offers a $30 mouse pad and $40 case for the G735 headset and G705 mouse.

Logitech said that when it looked at its gaming products, “we realized we could do more” in terms of providing solutions for all gamers. Somehow, I definitely achieved it considering the $500 price tag for the entire set. If it really wants to expand its offerings to more gamers, it may need to expand its Aurora lineup with more budget-oriented products that match the quality and pricing of its standard offerings.

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