A tech millionaire offered to buy it. A US senator suggested that the government should compel manufacturers to make them.
But so far, Klondike isn’t budge on its plan to stop producing Choco Taco.
Klondike confirmed Tuesday that the summer dessert has been pulled from ice cream trucks, convenience stores and grocery shelves.
“Over the past two years, we have seen an unprecedented rise in demand across our portfolio and have had to make very difficult decisions to ensure that our entire portfolio is available nationwide,” a Klondike representative said in an email. “A necessary but unfortunate part of this process is that sometimes we have to stop products, even beloved items like Choco Taco.”
The news came just days after ice cream maker Good Humor confirmed the demise of another nostalgic favorite: roasted almond bars. Good Humor also cited production problems, saying he sometimes has to stop at slower sellers in order to ensure more popular foods are distributed.
Klondike, owned by London-based Unilever, continues to sell its signature Klondike cones, shakes and tape nationwide.
Invented in 1983 by a former ice cream truck driver, the Choco Taco is a waffle cone shaped like a taco shell filled with candy-covered ice cream. Dipped in chocolate and peanuts.
News of his demise prompted some Twitter users to collapse.
“There are bad decisions, like getting a face tattoo or French kissing a crocodile. And then there are very unjustified bad decisions like stopping Choco Taco,” one fan tweeted.
Reddit millionaire co-founder Alexis Ohanian called Unilever on Twitter.
“I would like to buy the rights to your Choco Taco and keep it from melting away from the childhood of future generations,” Ohanian wrote on Twitter. Unilever seems to have not responded.
US Senator Chris Murphy, a Connecticut Democrat, tweeted that he would invoke the Defense Production Act to force continued manufacturing of Choco Tacos.
Klondike seemed to realize he had hit a nerve. In a subsequent tweet on Tuesday, the company said it was “working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years.”
One place Choco Taco might appear? Taco Bell. In February, the restaurant chain announced a collaboration with Klondike, to test sales of Choco Taco at 20 locations in Los Angeles and Milwaukee. It’s been a welcome comeback for fans: Taco Bell used to sell Choco Tacos but took them off the menu in 2015.
A message was left asking for comment with Taco Bell Tuesday. Klondike also did not respond when asked if Choco Tacos could be sold in the future at Taco Bell.