yum! Trademarks (yes) – Get yum! Brands report Taco Bell has been the industry leader, regularly adding menu items that push the boundaries. Using Doritos-based shell tacos may not seem like something new, but at the time it was and Doritos Locos Taco became a huge hit that led to a myriad of spin-offs. This has also led to snack-chip mixes becoming a thing with Burget King that serves Mac N’ Cheetos, which are deep fried on Maccaroni and cheese, and Taco Bell itself recently tested two products using variants of Cheez-It.
Starbucks (SBUX) – Get a Starbucks report Also spending a while after the Unicorn Frappuccino became a surprise gossip hunt is a better strategy. This eventually seemed to make its new drinks less special and the chain didn’t capture the viral success of its multicolored frozen drink, so it really eased its new release schedule.
McDonald’s (MCD) – Get a McDonald’s reportHowever, he has been generally more conservative when it comes to his menu. The series, which was built on the basis of the work of a well-limited roster, generally stuck to the model. Sure, it has some weird McRib-like outliers, but overall, McDonald’s Limited Time Deals sticks to being variants on the hamburger with perhaps some new additions.
Now, the chain has rocked its candy menu in a part of the world with a product that has the potential to be a global smash.
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McDonald’s adds a new pie, McFlurry
Over the years, McDonald’s has kept its dessert menu highly focused. It offers basic apple pie, ice cream cones, shakes, a very basic sundae, and of course McFlurry. The chain has tried different pie flavors on rare occasions, and it does the seasonal Shamrock Shake on St. Patrick’s Day, but generally keeps trying the dessert to mix up the flavors of the McFlurry.
Now, McDonald’s Australia has not only done that, it has a new flavor of pie, both of which can be added to the menu anywhere in the world.
“McDonald’s Australia welcomes the new Creme Brulee Bay and Creme Brulee McFlurry for a limited time,” Brand Eating reports. “Creme Brulee Pie features a mixture of caramel and vanilla custard inside a deep fried pastry crust in the shape of a spin. Creme Brulee McFlurry from Australian McDonald’s takes chunks of Creme Brulee Pie and blends them into smooth vanilla served with caramel sauce.”
The traditional creme brulee features a layer of crystallized sugar (usually finished with a blowtorch) on top of sweet custard.
Why is McDonald’s candy important?
Once McDonald’s (or any chain for that matter) gets a customer through their doors, they want to get them to spend as much money as possible. Realistically, most customers wouldn’t order a sandwich or multiple orders of fries. This means that toppings for meals like shakes, waffles and McFlurries can increase check size and possibly the margins of the fast food giant.
Ice cream, at least the soft version of it, has a very low cost. Even adding a few mixes would likely leave McDonald’s getting a higher margin for a hamburger. Adding a flavor like Creme brulee, which is exotic and familiar, gives chain customers an excuse to be a little indulgent, spend more money, and try something new.