Sudhanshu Ampur (Opens in a new tab)Samsung Flip, which has a good reputation due to subtle leaks, has published the following Samsung Flip pricing which indicates that the foldable phone has become more expensive rather than cheaper.
Prices are in euros, with the Galaxy Z Flip 4 expected to start at 1,080 euros for the 128GB version, 1,160 euros for the 256GB model and 1,160 euros for the 512GB phone. Comparatively, the Samsung Galaxy Z Fold 3 started at 1049 euros. Keep in mind that with European taxes, converting these exact conversions to dollars won’t give exact prices, but it does indicate that the best Flip 4 might cost $1097 instead of $999.
Although this would be a relatively small price hike — there is an expectation that the iPhone 14 Pro models will jump $100 over their iPhone 13 counterparts — it’s a price that’s headed in the wrong direction. Foldable phones under $1,000 are needed if we want to see a future where it’s flagship devices rather than niche products; I can probably count on one hand the number of people in the wild that I’ve seen using folds.
Samsung Galaxy Z Flip4 European pricing: https://t.co/0KP1zNzwyK21 July 2022
Ambhore does not shed any light on why such a price increase appears. But as component and manufacturing supply chain issues continue to spread, according to various reports, this could lead to higher prices for parts and thus higher cost for finished products.
Having said that, the price increase for the Galaxy Z Flip 4 appears to contradict Samsung President TM Roh’s announcement that “the dominant moment for foldable smartphones is here.” This is based on the industry that ships nearly 10 million foldable phones worldwide, which is far from insignificant. But compared to the iPhone 13 and the 85.5 million units shipped in the last quarter of 2021, Samsung’s foldable devices are a small potato.
So I think if smartphone makers want to see more foldable devices in the hands of consumers, the price of these phones should be lowered.
Besides, you might be wondering what the Galaxy Z Flip 4 will offer over the Galaxy Z Flip 3 to justify these price hike rumors. It’s set for the new Snapdragon 8 Gen 1 Plus chip to boost performance and efficiency, while a larger external display is put together along with a slimmer hinge and some camera upgrades. From rumors so far, it’s set to be an evolution of the Flip 3 rather than Samsung’s return to the drawing board.
The Galaxy Z Fold 4 could actually be foldable to see a drop in price, as Samsung is rumored to offer a 128GB model as an entry-level configuration. The Galaxy Z Fold 3 started with 256GB of storage. Although we haven’t seen any specific pricing rumors for that foldable high end.
We’ll have to wait until Samsung’s Unpacked event on August 10 to find out if the Galaxy Z Flip 4 is worth your attention and if the price hike is really legitimate and justified.