Nobody knows what’s in Pink Sauce, TikTok’s latest viral product

TikTok is known for making small businesses pop overnight, product recommendations that cause a certain shade of blush to sell out everywhere, and persuading thousands of people to make salmon rice bowls for lunch every day.

But the buzz on the platform seems to have gotten better from some users, causing them to forget a tried-and-true rule: Maybe not eat an unknown goo made by a stranger and shipped in flat plastic mailers during a record-breaking heat wave?

Since mid-June, Chef.Pii-run TikToker has been posting about Pink Sauce, a homemade mixture that you use as a dipping sauce for chicken and cucumber and poured over tacos, gyros, and Big Macs. People looked intrigued – why is it pink? What does it taste like? And the bravest of them wanted to know is it for sale? As it turned out, Chef.Pii was selling it – for $20. What luck!

Customer reviews are starting to emerge, with TikTok users recording themselves pouring out their Pink Sauce, examining the packaging, and doing some smell and taste tests while others look on in (understandable) horror.

First, there is not much consistency in the color and texture of the sauce. In previous Chef.Pii videos, the sauce was Barbie pink and smooth to the touch, similar to ranch dressing. But some customers’ sauce is instead a pale pink – perhaps even more disturbing – chunky, as if it had coagulated since packaging. In other videos, Pink Sauce is a watery liquid that oozes from a bowl shaped like a ketchup bottle. Some of the bottles were sprinkled with glitter, with labels attached with what appeared to be glitter glue. But what made TikTok users really question the sauce’s safety is the fact that no one really knows what it actually contains.

Nutritional labels on bottles are full of typos and don’t provide much clarity about what you’re putting in your body. For one, the serving size is one tablespoon, and the label states that there are 444 servings in the bottle, which would be about 1.7 gallons. This may be a simple misspelling, or the creator may be cosmic hints in the form of “angel numbers” to their blessed clients. The ingredients raise an eyebrow, too. Misspelling the word “vinegar” as “finger”. It appears to contain milk but no preservatives.

Some describe it as tasting and smelling like a ranch. Others say it’s sweet and delicious. I guess I’ll never know.

In one truly gruesome video, a customer wears a pair of blue surgical gloves before emptying a leaked bottle of Pink Sauce. The white, pink-tinted transmitter is bad enough. But when they remove the “sauce,” it looks like someone threw a gender reveal cake to a baby girl.

“She doesn’t even say Pink Chios on this bitch,” they cried. The entire amount of sauce—all 444 servings—sleaked out and merged around the bottle like a project of farmhouse papier-mâché, tissue paper, and glitter.

However, not everyone hates it. One person named Jade Amber unzipped her can of Pink Sauce from her car, in a plush pink tracksuit, sitting in her seat with baby pink quilted covers, with furry pink dice hanging from the rearview mirror. In an at-home taste test, she tossed it in her lunch bowl.

“Okay, the sauce is good,” she said after chewing for a moment and pausing the video. But she wouldn’t buy it back, because it’s $20 for a flavor she’s tasted before(?).

Chef.Pii did not respond to the edgeHe asked for comment, but she posted an apology video a day ago. The 444 stakes were a mix, and her team will replace the labels for future orders.

“I’m only human, and I’m not perfect,” says Chef Pei. The product follows an “FDA standard,” she says, but is currently “under laboratory testing.”

She also said it would bring the cost down, which is a major complaint people have. And if you miss ordering, don’t worry—Chef.Pii says it’s working on bringing Pink Sauce to stores.

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