Mattel launches SpaceX vehicles as new toys and collectibles in the matchbox

SpaceX’s rockets and spacecraft will soon come with a new tag: Made by Mattel.

Global Games has entered into a multi-year agreement with Elon Musk’s commercial spaceflight company to create and market toys inspired by SpaceX’s launch vehicles. (Opens in a new tab). The first products under the partnership will be launched in 2023 as part of Mattel’s Matchbox line of die-cast cars, as well as through Mattel’s collaboration and Mattel Creations’ direct-to-consumer platform.

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