The ISG event explores the technology and operating models needed to transform the customer experience

Speakers from American Express, Alaska Airlines, Adore Me, PenFed and OutSystems will explore the customer journey on July 13th ISG TechXchange: Consumer Services event

Consumer-facing businesses need to invest in new technology and operating models aimed at creating highly personalized and frictionless customer experiences, say experts at Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, Appearing in the upcoming ISG TechXchange: Consumer Services Event.

The full-day event, July 13 elsewhere in New York, will examine shifts in technology, data analytics, operating models, and security and sustainability firms in the consumer products and services, retail, logistics, travel and hospitality industries. Its achievement is to deliver the experiences their customers expect – that will define success for years to come.

“Customer experience is front and center and will remain that way for the foreseeable future,” said John Westfield, Partner and Business Leader, ISG Consumer Services, and event host. “Consumers have high expectations for a highly customized, meaningful, and frictionless journey of in-store, online and mobile shopping, and organizations have been updating decades-old platforms to deliver instant, relevant experiences.”

Claire Megathelin, Managing Director of Software Engineering for Alaska Airlines, will discuss the multidimensional impact of creating purposeful and highly personalized customer experiences against the IT landscape of legacy organizations, in a panel discussion titled “Disarming Legacy and Modernizing With Innovation Technologies,” which also features Pratibha Sloan. , Director and Leader of ISG Travel, Transportation, Hospitality, Leisure and Logistics.

In a separate panel, “Leveraging Data for Smarter Insights,” Gaurav Bhatia, Chief Marketing Officer, PenFed Credit Union, and Sundar Pillai, Director and Leader, ISG Retail and CPG, will discuss how brands leverage data from consumers, suppliers, and merchants. Retail to design better products and services and create stronger brand loyalty.

The featured presentation, “Becoming a Top Performer: How to Strengthen Your Development Teams in a Cloud-Native World,” by Jennifer Galvin, Head of Technology Alliances for OutSystems, a platform provider for omnichannel applications, will explore high performance, low-code development style. To create a program for an ever-evolving world.

As companies increasingly seek commercial value from data monetization, Sahil Sabharwal, Vice President of Enterprise Data Platforms for American Express, and Ranjan Roy, Vice President of Apparel Manufacturer Strategy Adore Me will discuss data science, artificial intelligence, and digital automation innovations — and cultural changes — that Such initiatives are fueled, as part of a panel discussion, “Innovations @ Scale.”

“A successful customer journey depends on an organization’s ability to produce and analyze data at scale,” Westfield said. “Relevant contextual data must flow across the entire business ecosystem. This can only be achieved by investing in analytics technology, along with ongoing training and investment in people to develop analytical, technical, functional and even behavioral skills.”

During the event, ISG experts will provide insights on topics ranging from 360-degree customer vision, to personalization, metaverse innovations, virtual innovations, building sustainability, technology and innovation in customer experience.

The ISG TechXchange event: Consumer Services is sponsored by Cognizant, Mindtree, OutSystems, Tata Consultancy Services, Zensar, Allganize, Tiger Analytics and UiPath. CIOInsights, CIOReview, Retail Tech Insights, RetailWire, The Technology Business Management Board (TBM), and The AI ​​Journal are media sponsors.

Additional information and event registration are available on the event website.

About ISG

ISG (Information Services Group) (NASDAQ: III) is a leading global technology research and advisory company. A trusted business partner for more than 800 clients, including more than 75 of the world’s 100 largest companies, ISG is committed to helping businesses, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The company specializes in digital transformation services, including automation, cloud and data analytics; sourcing consulting; governance and risk services management; network carrier services; design strategy and operations; the management of change; Market intelligence and technology research and analysis. Founded in 2006, headquartered in Stamford, Connecticut, ISG employs more than 1,300 digitally-ready professionals operating in more than 20 countries – a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on market data. The most comprehensive in the industry. For more information, visit www.isg-one.com.

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