Cristiano Ronaldo enters into a multi-year co-marketing agreement with a crypto company Binance. And as part of the deal announced today, Ronaldo’s plurality NFT The blocks will be produced each year of the transaction and will be released exclusively on the Binance NFT marketplace.
“Together we will give you the opportunity to own a special piece of the history of the sport,” Ronaldo wrote in an ad on Thursday.
Ronaldo’s first NFTs are expected to be sold to Binance later this year. NFTs are blockchain-based tokens that show ownership of a digital or physical asset.
Ronaldo said in statement.
Ronaldo is the most followed person on Instagram, with 459 million followers. He grew to global fame playing professional football, is a five-time FIFA Player of the Year, and scored more 770 goals in his professional life. He is also a billionaire and is only 37 years old.
Partnership Analytics Company zumf He shared that Ronaldo’s posts on Twitter and Instagram announcing Binance news had more than 48 million impressions in an hour.
Fan response to the news has been largely positive, although some naysayers have responded to the news by contacting the NFTs’scam” And the “worthless bullshit. “
Binance declined DecryptRequest to comment on transaction details.
The Ronaldo Binance deal comes just weeks after the company announced it was sponsoring the upcoming world tour for musician The Weeknd, making it “Cryptocurrency workTogether with the NFT Group and a $2 million donation to The Weeknd’s XO Humanitarian Fund under the United Nations World Food Programme.
Ironically, all of these celebrity deals come when Binance CEO Changpeng “CZ” Zhao tweeted a week ago that his company had passed on expensive sponsorship opportunities like “Super Bowl ads” And the “Stadium naming rights“allowing Binance to continue hiring amid a range of crypto bear market and a rash Corporate layoffs.
It wasn’t easy to say no to Super Bow ads, stadium naming rights, and big sponsor deals a few months ago, but we did.